Good design should make things clearer, not more complicated.
Hi, I'm Barry. I run Moken, a design agency based in North Wales. We help startups launch and enterprise teams scale, without making things harder than they need to be.
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What we do
Moken works with two kinds of teams. Startups who need to get something real built and out the door, and established companies who need design to keep pace with how fast everything else moves.
If you're not sure which fits, the free review below is a good place to start.
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Not sure yet? Start with a free review
Just want an honest outside view? I offer a free short review of any product or website. Clear and practical feedback, no strings attached.
How we work
Every project follows the same shape, even if the work looks different each time. We start by understanding what's actually going on before we touch any designs.
Discovery
Get into the detail of the problem
What you're building, who it's for and what's in the way. This isn't a briefing call. It's a proper look at the problem before we commit to a direction.
UX strategy
Map the experience before any visuals
User flows, content structure, journey logic. This is where most of the real thinking happens and it saves a lot of back-and-forth later.
Design
Build it out with precision
Once the strategy is clear, we design polished, high-performing UI that's built to convert, built to scale and consistent with your brand throughout.
Iteration
Work with you, not just for you
Regular check-ins, clear rationale behind every decision and tight feedback loops so nothing goes wrong quietly.
Handover
Clean files, clear documentation
When everything's ready, your developers get everything they need to build without guesswork. And if things evolve, we're still here.
How I think
This is a small collection of Notion documents I’ve created while working through real product and website problems. Each one shows how I break things down, think through trade-offs and get to something usable.
Not polished case studies. Just the actual process, shared as-is.
Some are rough- Some are more complete
- All of them are from real work
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Fresh eyes
A free, honest review of your product or website
Sometimes you just need someone to take a proper look and tell you what they see. I'll give you clear, practical feedback on what's working, what's unclear and where things may have quietly got more complicated than they need to be.
It's free and there's no follow-up pitch. If you'd like our help with something after, great. But that's entirely up to you.
What you get
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A clear look at what's working and what isn't- Honest feedback on where things feel overcomplicated
- Practical suggestions you can actually act on
- Completely free
How it works
Share a link and a bit of context.svg)
I review it independently.svg)
You get feedback you can use straight away
Who it’s for
Hi, I'm Barry,a product designer and agency founder based in North Wales.
About
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I'm a product designer and the founder of Moken. I started the agency because I wanted to do good work with teams building things that matter, and that's still the reason we do it.
Over the years we've worked with early-stage startups getting their first product off the ground and with bigger teams who needed reliable design support as they grew.
We're a small, focussed team and we work closely with every client we take on. Trusted by startups and enterprise teams alike, and Top Rated Plus on Upwork if that sort of thing matters to you.
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